Sitecore Content Hub - Konabos Consulting

Escape the Content Management Crisis with Sitecore Content Hub

If you’ve been a digital marketer for a while, you’ll remember the days when a periodic update to your brochureware site, or a seasonal update to your print catalogue would be enough?. Those days are in the rear-view mirror; brochureware is dead.

The marketplace has evolved and now requires us to deliver personalized, engaging, and fresh experiences to diverse customer segments and across multiple channels. It demands content agility at scale, but, if you’re like most organizations, you’re probably still planning your content work in spreadsheets, collaborating by shuttling the different versions of documents around in emails, and wondering, “which folder is that image in again?” You’re in what we call a “Content Management Crisis.” A Content Crisis is the moment in every digital marketers’ life that makes them want to scream, “There’s got to be a better way!”

There’s got to be a better way!

Putting Content in it’s Place for Good

Content is effective when it is managed effectively. As teams grow, new insights are developed, objectives shift, and the content portfolio inevitably follows suit. Marketers need every available tool at their disposal to maintain message alignment across a range of touchpoints, while at the same time maintaining rapid-response workflows. Without a solution, the content landscape crumbles, communication becomes disjointed, and the opportunity for clear analysis and maximum performance is lost before content ever leaves the ground. Thankfully, we have Sitecore Content Hub.

Sitecore Content Hub is a unifying suite of tools seamlessly integrated to obliterate “content crises.” These tools include:

  • Sitecore Digital Asset Management (DAM)
  • Sitecore Content Marketing Platform (CMP)
  • Sitecore Marketing Resource Management (MRM)
  • Sitecore Product Content Management (PCM)
  • Sitecore Web to Print

Used together, these services cover every aspect of the content lifecycle, offering a platform that lets marketers build, share, and deploy content at an unbelievably efficient level.

Sitecore Content Hub is an end-to-end solution that’ll equip you with everything that your team needs to be able to be able to plan, manage, create, publish and measure the effectiveness of content at scale.

What is Sitecore Content Hub & How Does It help?

Representation of Sitecore Content Hub Architecture and Integration Potential

Sitecore Content Hub helps to solve the Content Management Crisis by providing a powerful set of integrated tools which together provide organizations with everything they need for the Digital Asset Management (DAM) and Product Content Management (PCM) use cases that are typically covered by products in the space. Still, it goes well beyond those tools to provide a truly end-to-end solution by also including tools for managing, planning and coordinating your content marketing activities across channels.

Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP), Marketing Resource Management (MRM), Web to Print (W2P)

Sitecore Digital Asset Management (DAM)

Sitecore DAM is content asset management made easy. Centralizing the entire portfolio under one roof gives teams the ability to store and access photos, artwork, source files, and other work effortlessly. Content can be categorized for quick access no matter how large the collection may be. AI features automatically tag content and image sourcing for reuse. Content can also be sorted into various collections and categories that are easy to share and deploy across teams and workflows. Lastly, Sitecore DAM also offers the ability to apply metadata, digital rights management (DRM), security, and global distribution.

Sitecore Content Marketing Platform (CMP)

Sitecore CMP takes content marketing to a whole new level. Designed from the ground up for maximizing the business value of content via workflow efficiency, this tool is crucial for scaling speed, quality, and production. It also lets teams easily plan, manage, and collaborate on numerous fronts without ever losing sight of the objective. With the ability to visually map out content strategy, identifying gaps and needs, and tracking work status can be done with little effort. Never worry about missing deadlines again.

Sitecore Marketing Resource Management (MRM)

Sitecore MRM is a robust project management system that lets the team effectively organize campaigns and production no matter how large or complicated the project may be. Covering everything from planning, budgeting, distribution, and collaboration, Sitecore MRM is the unifying voice of the Sitecore suite that lets marketers visually map out and keep track of all assets in play. It eliminates questions about costs, timing, and workflows, thereby letting team members stay focused on their specific role and not worry about other tasks slipping through the cracks.

Sitecore Product Content Management (PCM)

Manually managing and sharing product data is a taxing job for any marketer. Sitecore PCM centralizes and automates the entire process, freeing up marketers for other work and giving data a uniform presence across e-commerce websites, print catalogs, ERP systems, and other places it needs to go. It also seamlessly integrates new content into pre-existing data and will automatically disperse the information from a designated master platform. Security is also a key aspect of Sitecore PCM, and places a strong focus on managing user access, as well as safely working with confidential or time-sensitive materials.

Sitecore Web to Print

Sitecore Web to Print is a powerful graphics production tool that dramatically increases the efficiency of the design and printing processes. The online editor features highly intuitive tools covering every design element. Additionally, the SmartTemplates feature allows marketers to set brand identity guidelines that ensure content is created and distributed uniformly. Because Sitecore Web to Print is also fully integrated into the rest of the Sitecore suite, source files can be accessed from Sitecore DAM, ensuring duplicate or outdated artwork does not escape into the wild and produce content errors.

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